iGruve Story

iGruve was born on December 19, 2016. The company was created by two entrepreneurs out of love for marketing, helping others and the devotion to commitment for client success. Angela Schultz has been in the marketing and advertising space for over 18 years in the Cedar Valley in which she’s served clients such as Toyota, Menard’s, McDonald’s as well as key local businesses. During this time period, she noticed that over the last few years, the agencies were getting complacent in their willingness to engage her regarding her cable tv media placements for them. The adage of “fat and lazy” can be applied here as most agencies wallets were getting fatter while they were getting lazier. The trend has only escalated and with the entrepreneurial spirit that drives her, iGruve was born.

She decided that it was time for an agency to care about the client again. The spreadsheets and number crunching had become the norm and it was no longer about the client or even the consumer, only the bottom line. She knew it was the right time for the change and that’s why iGruve is different! iGruve is about PERSONAL RELATIONSHIPS! The outline of detail, personal attention and understanding that is involved with defining a business through their marketing and strategic planning is a very personal thing, because it’s not only about the success of the business owner, but assisting in the viability of the business for the employees as well.

Combining her vast media buying experience with owning a local bar for many years, it only made sense to tap James Wester and begin putting the iGruve team together. James has owned and operated several successful businesses both in the United States as well as Australia. His key insight and uncanny ability to read into metrics and discover trends that others can’t see is how he developed a small, agile, digital company in Sydney, Australia that landed him as the virtual property expert on the Sky Business Channel. He has consulted with several large private companies as well as listed companies. His knowledge of the digital landscape including domain names, website development, logo and branding graphics and SEO, along with other skills, can assist any business.

Investing in iGruve has been well documented and the philosophy is “If we advise you to do it, it’s because we would do it”. We will always be transparent and always have our client’s best interest at heart. We’ll never treat your money as our commission. We’ll treat it as our money and spend it as such. iGruve was born at the right time, in the right place, for the right reason. Our willingness to always put our client first and work tirelessly for them will force other agencies to adapt, or lose business, to iGruve. Isn’t it about time that an agency have the love, care and passion for your business as much as you do? We think so!